Pay Per Click Marketing

So if you own a website you are probably wanting visitors to your site straight away am I right ?

Well I have been there and PPC marketing does work, however it is a skill in itself and while I am accomplished at this, I am by no means no expert.

What is PPC and CPM?

There are two ways to use this kind of marketing one is for PPC which is just pay per click advertising, and the other one is CPM which is pay per impression, which essentially is a display of your websites advert.

PPC is simple you bid for a keyword or a ad place on a website and then when ever someone clicks that advert you are charged your bid, essentially this is good as someone actually has to click to get onto your website, the rest is down to how good your webpage or website is, to get them to register or buy your product/service.

The only downside to PPC marketing is that there is a cost towards click fraud, as some people may click on your adverts fraudulently, or some people might just click them and find your site awful and then just clicking off straight away.

CPM is also pretty simple generally you bid per 1000 impressions, so you might bid say 0.10 cents for 1000 displays of your advert, once you have had the 1000 display’s your charged and so on and so on, the good thing about cost per impression is there is no click fraud.

The bad part is sometimes the impressions are shown to visitors at times when they have no intention of clicking them, for example is you have a site where people are browsing a forum, sometimes people are not even looking at the adverts, but for every display of your ad there is a charge, be it very small, but there is a charge, this is why PPC has the advantage, because you can get as many displays as you want, and you will only be charged when someone actually clicks your advert.

Google Adwords

You have probably heard of Google ad-words and you might even have been sent a coupon through the post offering you £50, you should take advantage of these offers as they don’t come around very often.

Ad words is the biggest and most popular net work for advertising, though there are others.

Beginners advice

If you get started with Adwords, start very small and also be very specific with your keywords, do not bid on general words, this will only cause you pain, for example if you are selling beds, do not just bid on the word beds, it will cost you a fortune, try and be specific, if you have a certain type of bed, bid for this keyword instead, try to make your keywords as specific to your product or service as you can possibly be, without bidding on the general keywords.

Don’t just go for number of clicks, go for getting quality clicks, you want people to click on your advert for a very specific reason and not just want them to click it in the hope they might find something they want.

Remember the ideal conversion rate of your advert would be 1 click for 1 sale, you don’t just want 100s of clicks for the sake of people clicking.

Using our beds example again, you want them to click on your advert to find the bed they specifically want, not just to take them to a page of endless beds, where a user might get bored and leave your website, so think about this when you set up your campaigns.

Quality Score – What an earth is this?

Google also started something called a quality score, which checks the destination page where your sending your PPC traffic to to see how relevant it is to the words your bidding on are, and the higher the score the less you pay for your traffic.

So for example if your bidding for the word cars, and you send it to a webpage about beds, your quality score will be low and you will have to pay more for this keyword, I realize this wouldn’t happen but this gives you an idea how it works.

Facebook Advertising.

Facebook advertising works in pretty much the same way, expect you can add an image too and also link to pages within Facebook for your advert.

The good thing about Facebook advertising is you can be very specific with your adverts, as it uses all facebook information to target adverts, say if you wanted to set up and advert for people whos hobbies were cycling, with Facebook you can do this.

This is very powerful as you can target gender, age and hobbies, which gives you the chance to target people very specifically with your advert, the problem is this is what makes Facebook advertising very expensive!

Other PPC

There are lots of other PPC networks out there including Usearchme which I have been closely working with, also plenty of fish marketing is another one you can use.

Anyhow anyone wanting advice on PPC advertising then please message me or post on here and I will be able to help you.

Ste